Although, Mark Hyman, M.D, the New York Times Best Selling author, and practicing physician, had a strong, multi-faceted marketing and sales plan in place, the addition of an article marketing strategy helped him in his successful quest to push his book, UltraMetabolism ?The Simple Plan For Automatic Weight Loss to the #2 spot of the NY Times Best Seller List. Dr. Hymans article marketing campaign was only one piece of the puzzle, but an important piece that helped him establish key relationships with website publishers that will result in increased, targeted traffic and stronger sales for many months and years to come.

By including a targeted article marketing program into your marketing and sales plan, you too could achieve book-marketing success. Doing this effectively requires planning and perfect execution from beginning to end:

Step 1: Create An Article That Grabs Readers Interest

One of the most important parts of the article is the title. Remember, the first 3-4 words of your article title have the most weight with Google and other search engines. The point of the title is to intrigue your audience to actually sit down and read the article. You may even want to offer an outrageous proposition that you can fulfill within your article body as we have with the title of this article.

The articles that get the best results are the ones that provide unique, high quality content that solve at least one piece of a problem puzzle. However, to convert readers to buyers, you must not give the reader all of the answers to the HOW?to solve a particular problem. Instead you want to tease them with some of the how and top it off with the why its important.

Step 2: Turn Readers Into Prospects With A Strong Call For Action And An Offer They Cant Refuse

You want to encapsulate the essence of what makes you and your offering unique. This is your Unique Selling Proposition. Do this by chiseling away the information that no one cares about from your golden nuggets. Refine them into gleaming insights. Hammer them into logical sequence. Fasten them to reader benefits. Then polish and polish it until your fingers ache, to create a glittering necklace of persuasion that seduces the eye, charms the imagination, and dazzles the reader with so much human interest that it is indeed much easier to click and go to your website than skip.

If you add a free bonus offer, you will make it even easier for readers to click to your website. You can offer a sneak preview of your book, a free ezine subscription, or a free special bonus report that further enhances your credibility as the expert.

Step 3: Maintain Reader Interest & Create a Squeeze Page

Think of your article as a sales funnel. Your article title, content, bio box and the link you send your readers to should all flow right into each other. Including a link to the main page only distract and frustrate readers. You will lose that sale forever.

When you promote your book in your bio box, then take them to a squeeze page within your site that convinces people why they should either buy the book or why they should subscribe.

Step 4: Target Your Audience With Ezines & Websites That Make a Difference

You need to find websites that are highly visited and ezines that are the most read, but more importantly, you want to focus on websites and ezine publishers within your specific niche that have strong emotional connections to their audiences. Through our research for Mark Hyman MD, we found information for a popular About.com editor. About.com is among the top 50 sites on the net today. This submission resulted in over 1,500 opt-in and new sales in one day, not counting the successes from other credible websites.

Step 5: Submit Your Article & Build Your Links and Traffic

Now is the time to perform the tiring, boring and tedious task of submitting your articles. But, as you completing this process, know that there is light at the end of the tunnel. By using these article marketing strategies, you can build a steady stream of warm ready-to-buy visitors and substantially increase your book sales

By including article marketing into your multi-faceted marketing and sales plan, you too can achieve success in marketing your book. You will then only be limited by your imagination and your time. The question is, What is your destination??

Article marketing expert and award-winning public relations practitioner, Eric Gruber helped promote Mark Hyman MDs book to the top of the NY Times Best Seller List. For a free consultation on how to substantially increase your book sales using todays hottest Internet marketing strategies, email Eric@prleads.com or go to http://www.prleads.com/article.htm to have Eric manage your article marketing campaign. From Home Make Money Online Working
Make Money At Home Make Money Online
Fast Kid Make Money Ways
Stay Home Mom Make Money
Do It Yourself Email Marketing
How Child Can Make Money
Email Marketing Company
Make Money Taking Survey
Free Guide Make Money Online Runescape
Fast Free Legally Make Money Online
Development Extra Make Money Personal
Internet Make Money Selling
Keyword Work At Home Make Money
Earn From Home Make Money Money Online
Legal Ways To Make Money Online
Extra Home Make Mom Money Work
Business Easy Fast Make Money Opportunity
Affiliate Business Make Money Program
Best Easy Make Money Ways
Easy Make Money Teen Ways
Fast Make Money Quick
make money online
Easy Extra Make Money Quick Ways
Easy Easy Ebay Make Money Ways
You Make Lots Of Money In Runescape
quick and easy ways to make extra money
Make Money Completing Survey Online
Big Make Money Quick Ways
Different Make Money Ways
Make Money Leaving Your Computer On
Business Business Forumshere
Online Survey Make Money Work At Home
How To Make Money With Penny Stock
Internet Make Money Online Store Ways
From Make Money Traffic Web
Make Money Selling Short Stock Trading Wiley
Email Addresses Marketing
Internet Marketing Work From Home Make Money
Email Marketing Reviews
Make Money On The Internet With A Web Site
Craft To Make Money At Home
From Home Internet Make Money Online Work
Easy Home Make Money Working
Home Make Money Online Survey Work
Make Money For Filling In Survey
Cash Getting Make Money Quick
make money with no web site
Easy Internet Make Money Ways
Can Internet Make Money Over
Best Make Money Runescape Way
Make Money Quick Teen Ways
Business Easy Home Make Money
Easy Money For Kid To Make
Make Money Online Quick
Casino Make Money Online Own
Being Make Money Online
Make Make Money Online Ways
Kid Make Money Quick Ways
Internet Make Money Over Ways
Make Money With Affiliate Program
All4homebusiness
Make Easy Money On The Net
Elite Email Marketing
Internet Millionaire Make Money
From Home Legitimate Make Money Ways
Ebay Extra Make Money
Fast Good In Make Money Runescape Ways
How To Make Money In The Stock Market Fast
Make Money Stuffing Envelope From Home
Ebay Make Money Selling
Make Extra Money Typing
Genuine Make Money Online Ways
Business Home Make Money Opportunity Work
Earn From Home Make Money Money Online
Best Ways To Make Money At Home
Easy Fast Make Money Postings
make money typing at home
3 Make Money Quick Ways
Easy In Make Money Runescape Ways
Business Business Business Forumshere
Make Money Penny Stock
Adult Make Money Site Web
Runescape How To Make Free Money
Based Business From Home Home Make Money Work
Business From Home Internet Make Money
Make Money Business Work From Home
Easy Easy Fast Fast Make Make Money Money Online Online
Adsense Adsense Google Make Money More Secret
Make Money Online
How To Make Alot Of Money On Runescape
College Make Money Student Ways
Fast Make Money Online Ways
Internet Business Opportunity Work From Home And Make Money
make money in stock market
Internet Make Money Referral
Ebay Make Money Simple Way
make money in real estate
3 Free Make Money Online Ways
One Up On Wall Street How To Use What You Already Know To Make Money In The Market
By Internet Make Money Surfing